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Let's Play

Speakers 2021

Jessica Manighetti

Head of Product @ Chillchat

Jessica is a product designer who specializes in creating platforms in the gaming industry.


She started her gaming career by joining a mobile gaming start-up in 2017 as a marketing executive and reached 1 million downloads on the App Store with the game Unstoppable Rex. She then became a producer in the company and helped develop a new social platform for gamers.
She then joined Global Top Round, a global game accelerator program that invested yearly in indie game studios, which at that time had a portfolio of over 40 startups. She quickly rose to the role of project manager in the sister company of GTR; G.Round a marketing platform aimed to help studios find the right audience around the world before release.

In 2020 she moved onto her passion project Chillchat, and she is now co-founder and head of product for the pixel art social game.
In her spare time, she plays in multiple D&D campaigns and runs one as a Dungeon Master.

How to be social on social media

Whenever someone is trying to grow on social media organically, the usual advice is to just use hashtags and post every day, but these tips are usually very general and do not go deeper and explain how to actually get discovered and grow a following without having to resort to paid online marketing strategies.

This talk will give actual practical examples that studios can utilize for their marketing strategies. The secret to being successful on social media, in the end, is to be social.

TALK (Business & Marketing)

22/09/2021 from 10:30 am to 11:30 am CEST
Track 3